U.S. District Court Judge Ronald M. Whyte appointed Daniel M. Hattis, along with co-counsel Lieff Cabraser Heimann & Bernstein, as class counsel in Brazil v. Dell, No. C-07-01700 RMW (N.D. Cal.).
Class counsel represents online purchasers of Dell computers who were victims of Dell’s alleged deliberate scheme of misrepresenting price discounts through a systematic Internet-based false advertising campaign.
The complaint charges that Dell advertised “limited time” specific-dollar discounts from expressly referenced former prices, but that the discounts are false because the reference prices are inflated beyond Dell’s true regular prices. The certified class consists of consumers in the State of California who on or after November 1, 2005, purchased via Dell’s Home & Home Office website Dell-branded computers advertised with a supposed former sales price, typically appearing as a price with a “Slash-Thru” alongside the actual selling price.
A settlement has been proposed in this class action. If you think you may be a member of the class due to your purchase of a Dell computer, you may submit a claim online by October 28, 2011 at www.discountsettlement.com.