Brazil v. Dell, No. C-07-01700 RMW (N.D. Cal.)
Issue:  False advertising of discounts on computers

Daniel M. Hattis currently represents a class certified by District Court Judge Ronald M. Whyte in the Northern District of California of online purchasers of Dell computers who were victims of Dell’s alleged deliberate scheme of misrepresenting price discounts through a systematic Web-based false advertising campaign that formed the core of Dell’s marketing plan.

The Complaint charges that Dell advertised “limited time” specific-dollar discounts from expressly referenced former prices, but that the discounts are false because the reference prices are inflated beyond Dell’s true regular prices. The certified class consists of consumers in the State of California who on or after November 1, 2005, purchased via Dell’s Home & Home Office Web site any Dell-branded products advertised with a supposed former sales price, typically appearing as a price with a “Slash-Thru” alongside the actual selling price.

 

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